This month of September 2020 is different from other years for the whole planet. The digital world is now at the forefront and the recovery of our economy is underway. As Brandwatch recently mentioned, the most successful companies will be those that can marry their strong goal with the needs, preferences and desires of consumers. And these preferences and needs are constantly changing – analyzing them must be an ongoing process, not a one-off process. To boost your back-to-school activities, content marketing is an interesting lever. This type of marketing allows in tense times to value an offer, to share sectoral problems, in a medium and long term logic, by placing the company as a partner that can meet the needs of a community. In March, Microsoft CEO Satya Nadella wrote, « It is in times of great disruption and uncertainty that our ability to remain grounded in our sense of purpose and to remain true to our identity is of the utmost importance. » This is an assertion that makes content marketing so meaningful.