Plan the future and remain a successful leader in your industry by targeting the right informations. BNB markets can help you to trust your instinct by supporting your strategy in visiting selected exhibition on demand.
Plan the future and remain a successful leader in you industry by targeting the right informations. BlacknBlue Markets can help you to trust your instinct by supporting your strategy in visiting selected exhibition on demand.

NEWS -letters-

Feb-25, 2021
2021 is now running. What we have to look forward as B2B marketers in our semiconductor industry? First, let's focus on the buying cycle (some of you knows well my interest for Miller Heiman) as the pandemic push us to better merge the digital marketing and the sales strategies. Get the sales and the marketing in alignment is the key element to give you a smoother process and a single and audible go-to-market voice. It is "more than" mandatory to take care of customers in the period we are facing. The Account Base Marketing (ABM) will naturally emerge and will bring additional value for appropriate business. The second positive effect is the natural creation of content from these both "worlds", a creation generating additionnal value for your buying cycle. And I will mention to manage the smartest possible way all available data. Exploiting them without losing the original value of each of them is a winning approach, and will avoid additional expenses in operational marketing. In 2021, marketing will drive growth. If vaccination allows the re-opening of conferences and trade shows and the general resumption of in-person contact, we have all to set a new strategy. As mentioned in the Bill and Melinda Gates annual letter released recently, this moment is appropriate to keep in mind a quote from Winston Churchill. In the fall of 1942, he gave a famous speech marking a military victory that he believed would be a turning point in the war against Nazi Germany. “This is not the end,” he warned. “It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Stay safe and as recently demonstrated by the NASA, perseverance is the word.
July-15, 2020
What is the global environment in semiconductors in mid-year? In the first four months of the year, the European semiconductor market fell by 2.6% compared to 2019, while over the same period the world market grew by 6.4% (WSTS). The Wall Street Journal reports that the U.S. is preparing a $37 billion stimulus package for their semiconductor industry. The news is driven by Analog Devices - valued at $46 billion - which could buy rival Maxim Integrated - recently valued at about $17 billion - for about $20 billion. A strong analog semiconductor leader would emerge. Asia is also consolidating the sector. Indeed, China's SmartSens Technology has announced the completion of the acquisition of its compatriot Allchip Microelectronics, specialist in CMOS image sensors for automotive applications. Setting the tone for next big maneuvers. In Europe, Austrian sensor firm AMS has completed its acquisition of Osram and Germany - the economic and political engine of our Europe - is our best asset in taking the presidency of the European Union now in order to come up with an effective recovery plan expected by all European semiconductor partners. Angela Merkel, who is embarking on one of the last European projects of her career, mentioned this in her speech to deputies recently. Let us trust Europe to find the most appropriate answers, without holding back the respective initiatives. Stay safe, hope you find some insights by reading some selected articles (masterful article about DRAM from imec is awesome) and have a good summer.

EVENTS

BNB markets – as reliable partner of market leaders in high tech, electronics and semiconductors sectors – is participating to several conferences and exhibitions. Tentative Agenda (because of Covid-19) is listed below where participants will showcase and demonstrate their latest products, service, study activities and examine recent trends and opportunities. BNB markets can partner for any trade fairs open to the public, or for the others, only be attended by company representatives. Do not hesitate to ask us for additional information.

NEWS & EVENTS

BNB markets – as reliable partner of market leaders in high tech, electronics and semiconductors sectors – will participate in 2020  to several exhibitions. Main are listed below where participants will showcase and demonstrate their latest products, service, study activities and examine recent trends and opportunities. BNB markets can partner for any trade fairs open to the public, or  for the others, only be attended by company representatives.

CANCELLED_Forum de l’Electronique Toulouse, France, Jun-2021

Sensors Converge San Jose CA, USA, Sept-2021

SIDO Lyon, France, Sep-2021

SEMICON Europa München, Germany, Nov-2021

SEMICON Japan Tokyo, Japan, Dec-2021

Forum de l’Electronique Grenoble, France, Feb-2020

SIDO Lyon, France, Sep-2020

Forum de l’Electronique Avignon, France, Sep-2020

Forum de L’Electronique Toulouse, France Jun-2021

Sensors Converge San Jose CA, USA, Jun-2021

SIDO Lyon, France Sep-2021

SEMICON Europa München, Germany, Nov-2021

SEMICON Japan, Tokyo, Japan, Dec-2021

Forum de l’Electronique Grenoble, France, Feb-2020

SIDO Lyon, France Sep-2020

Forum de l’Electronique Avignon, France Sep-2020

Your timing must be right. The world actually doesn’t like pioneers, so if you are too early, your risk of failure is high. The market you are targeting should be lifting off with enough momentum to help make you successful.

Stephen A. Schwarzman

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