Plan the future and remain a successful leader in your industry by targeting the right informations. BNB markets can help you to trust your instinct by supporting your strategy in visiting selected exhibition on demand.
© Sandrine Rivière
Plan the future and remain a successful leader in you industry by targeting the right informations. BlacknBlue Markets can help you to trust your instinct by supporting your strategy in visiting selected exhibition on demand.
© Sandrine Rivière

NEWS -letters-

May-27, 2021
Digital transformation is now underway and thinking about its environmental impact is everyone's duty. And an economy focused on functionality rather than property would have the potential to reduce climate impact and resource need. The ecological footprint of digital technologies is therefore a debate. For example, if we put more and more intelligence into our technologies, will they not become more and more efficient and thus require less and less resources? And how can growth-based marketing reduce the environmental impact of our semiconductor companies while delivering the expected profitability? The first idea is to consider digital, as recently mentioned by the INR, with a 3P approach (People, Planet, Profit). Marketers shouldn't really be lost with this concept to find sustainable market solutions based on these three dimensions! The second trend concerns the business plan, with the integration of ecological benefits clearly spelled out in financial terms. This, of course, involves having a clear tax policy and the most explicit financial expectations. BNB markets is currently preparing an in-depth study on the subject. Stay tuned!
Apr-22, 2021
I am delighted to announce that BNB markets has just joined Minalogic. To explain, Minalogic is the global competitiveness hub for digital, micro and nanoelectronics, optical-photonics and software technologies. It can be mentioned that NXP, ST or Soitec are some of its founding members. Minalogic is headquartered in Grenoble and covers the entire Auvergne-Rhône-Alpes region. This support will boost our development and international outreach objectives while consolidating the implementation with local players. As such, BNB markets will be present at the Minalogic Business Meetings 2021 next month. Second good news this month. Addapt, the innovative software offering announced last month to support and inspire customer-oriented teams, has just passed a full-scale test with a Beta partner. Thank you to Iconda Solutions, be a little more patient and see you next month to find out all about this platform.
Mar-25, 2021
BNB markets is very pleased to announce its partnership with ICONDA Solutions for an innovative software offering to support and inspire customer-facing teams. Given the exponential growth and exploding complexity of the information dealt with in sales, application support and marketing, new types of automation have become essential. The Addapt platform, which is first targeting the semiconductor and electronics sectors, learns from the context of customer interactions and from the choices its users make in order to highlight material and suggestions for call planning and reporting. Gone forever the 100-item checklists! Addapt prompts its users with just 3 or 4 ideas at the point of need, encouraging best practices and significantly increasing the return on customer-facing time.
Feb-25, 2021
2021 is now running. What we have to look forward as B2B marketers in our semiconductor industry? First, let's focus on the buying cycle (some of you knows well my interest for Miller Heiman) as the pandemic push us to better merge the digital marketing and the sales strategies. Get the sales and the marketing in alignment is the key element to give you a smoother process and a single and audible go-to-market voice. It is "more than" mandatory to take care of customers in the period we are facing. The Account Base Marketing (ABM) will naturally emerge and will bring additional value for appropriate business. The second positive effect is the natural creation of content from these both "worlds", a creation generating additionnal value for your buying cycle. And I will mention to manage the smartest possible way all available data. Exploiting them without losing the original value of each of them is a winning approach, and will avoid additional expenses in operational marketing. In 2021, marketing will drive growth. If vaccination allows the re-opening of conferences and trade shows and the general resumption of in-person contact, we have all to set a new strategy. As mentioned in the Bill and Melinda Gates annual letter released recently, this moment is appropriate to keep in mind a quote from Winston Churchill. In the fall of 1942, he gave a famous speech marking a military victory that he believed would be a turning point in the war against Nazi Germany. “This is not the end,” he warned. “It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Stay safe and as recently demonstrated by the NASA, perseverance is the word.
Jan-21, 2021
After a 2020 year very sadly special, cheers to a new year and new business goals! Some good news are just arrived depuis quelques semaines. Let's hope more and a new trend in the next months. The power is on! What can be predicted in our semiconductor industry for marketers in 2021? The lead management (generation and conversion) linked to the brand value management will be one of the key challenge for the new year. In difficult times, we know that the brand is a key element to consolidate and secure the business forecast. In 2021, the content marketing and the social capital to place emotions in the brand will be logically more relevant than ever. The digital transformation - started for many companies in a hurry mode last year - is still a remaining activity to consolidate and finally, data is still at the top of concerns. Brandwatch recently mentioned that not having the right data is a major issue for around 58% of marketing professionnals. Thank you for your support as a subscriber, thank you for sharing our belief in outsourced marketing and best wishes to you and your loved ones for a safe, and healthy new year.
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Dec-22, 2020
This year has been chaotic for all of us, requiring us to learn to live together differently, to protect ourselves and to maintain a certain distance between us. But together we managed to adapt, not to suffer and to move forward. The best customer relationships are built on trust, transparency, and confidence in the future. And in these challenging times, it is mandatory that your marketing plans reinforce these themes. Let us see in the coming months how things will move. As Christmas is just around the corner, protecting and caring for loved ones is especially important in these troubled times. I wish you a safe, healthy, and happy holiday season ahead for you, your family and all your loved ones.
Nov-17, 2020
Writing this note, I'm trying to imagine what kind of marketing will emerge, for all customers and companies. The digital will take the lead, the non-stop marketing communication trend requires new market research and capabilities to properly address the balance between marketing link and data generation with the associated management. As mentioned by the Semiconductor Research Corporation, we are expecting at least 20 times more data to be managed in 2040 in comparison than today. Semiconductors have contributed to the greatest period of technological advancement of our history. We can now, with our electronic capabilities, analyze DNA sequences to treat disease or understand the brain as the conductor of an organization it manages while managing itself. During the COVID-19 pandemic we are facing, we rely more heavily on semiconductor-enabled technology to find the solution, from the medical and non-medical point of view. The future holds boundless potential for semiconductor technology.
Oct-13, 2020
In troubled times as we are currently experiencing, particularly in B2B, it is digital marketing that keeps us afloat. However, it is sometimes difficult to convince of the value of marketing and its return on investment. The first thing is to align not only marketing and sales, but also the entire company, around the inbound marketing - making yourself visible, creating content to attract leads - defined as the first step. Then keep that same alignment for the setting up phase. This will allow us to identify the best-performing content among the various acquisition channels used, define the ROI of all campaigns and evaluate the strategies put in place. With the numbers in hand, it is even easier to highlight the benefits of a marketing strategy: from the smallest item (the performance of a message on social networks) to the most consequential (a large-scale operational marketing campaign such as a trade show or conference), the conclusions will appear clearly.
Sept-4, 2020
This month of September 2020 is different from other years for the whole planet. The digital world is now at the forefront and the recovery of our economy is underway. As Brandwatch recently mentioned, the most successful companies will be those that can marry their strong goal with the needs, preferences and desires of consumers. And these preferences and needs are constantly changing - analyzing them must be an ongoing process, not a one-off process. To boost your back-to-school activities, content marketing is an interesting lever. This type of marketing allows in tense times to value an offer, to share sectoral problems, in a medium and long term logic, by placing the company as a partner that can meet the needs of a community. In March, Microsoft CEO Satya Nadella wrote, "It is in times of great disruption and uncertainty that our ability to remain grounded in our sense of purpose and to remain true to our identity is of the utmost importance." This is an assertion that makes content marketing so meaningful.
Aug-18, 2020
We must admit the inevitable... The Consumer Electronics Show (CES) in Las Vegas - first edition in June 1967 in New York - is cancelled (in the form we know, namely 4 days, 4,000 exhibitors and 180,000 people) for the first time in more than 50 years. This signal is strong and reminds us that we all must be responsible, we must adapt our company to the fight against coronavirus, over a longer term than initially qualified. The reality is settled, we all need to plan our exposure in different ways for the next few quarters. We need to "watch from home" much more than before, for work as well as for leisure. Goodbye normal and Hello new normal!
July-15, 2020
What is the global environment in semiconductors in mid-year? In the first four months of the year, the European semiconductor market fell by 2.6% compared to 2019, while over the same period the world market grew by 6.4% (WSTS). The Wall Street Journal reports that the U.S. is preparing a $37 billion stimulus package for their semiconductor industry. The news is driven by Analog Devices - valued at $46 billion - which could buy rival Maxim Integrated - recently valued at about $17 billion - for about $20 billion. A strong analog semiconductor leader would emerge. Asia is also consolidating the sector. Indeed, China's SmartSens Technology has announced the completion of the acquisition of its compatriot Allchip Microelectronics, specialist in CMOS image sensors for automotive applications. Setting the tone for next big maneuvers. In Europe, Austrian sensor firm AMS has completed its acquisition of Osram and Germany - the economic and political engine of our Europe - is our best asset in taking the presidency of the European Union now in order to come up with an effective recovery plan expected by all European semiconductor partners. Angela Merkel, who is embarking on one of the last European projects of her career, mentioned this in her speech to deputies recently. Let us trust Europe to find the most appropriate answers, without holding back the respective initiatives. Stay safe, hope you find some insights by reading some selected articles (masterful article about DRAM from imec is awesome) and have a good summer.
June-22, 2020
The world is in a tumultuous period, I'm not teaching you anything. Business attitudes and behaviours are changing, mostly at an often unnatural pace, and the impact on each company's marketing activities is still difficult to assess. All of this brings a new understanding of what shapes and defines the different semiconductor markets. Asians and Americans are neutralizing themselves and we Europeans are looking to better protect ourselves for the second half of the year, which promises to be the most tense. But let's move forward by method, without losing sight of the priority objectives and actions will naturally emerge.
June-4, 2020
BNB markets was founded last year on the belief that some semiconductor companies and high-tech structures deserve additional marketing insights to continue to succeed. Today, this belief has become even more relevant as the world grapples with the unprecedented challenges posed by the COVID-19 pandemic. So much has changed in recent months, and BNB markets will pursue his goal, by supporting customers that need market and marketing solutions.
May-19, 2020
In these difficult times, choosing the right opportunities requires a real and accurate vision. Below are some articles - which we found interesting - to help you in our industry, to raise your knowledge of the market and to be better prepared to face this difficult time wherever you are. As Cardinal Richelieu, Louis XIII's chief minister, would have said, "We must not fear everything, but we must prepare everything."
Take care of yourself.

EVENTS

BNB markets – as reliable partner of market leaders in high tech, electronics and semiconductors sectors – is participating to several conferences and exhibitions. Tentative Agenda (because of Covid-19) is listed below where participants will showcase and demonstrate their latest products, service, study activities and examine recent trends and opportunities. BNB markets can partner for any trade fairs open to the public, or for the others, only be attended by company representatives. Do not hesitate to ask us for additional information.

NEWS & EVENTS

BNB markets – as reliable partner of market leaders in high tech, electronics and semiconductors sectors – will participate in 2020  to several exhibitions. Main are listed below where participants will showcase and demonstrate their latest products, service, study activities and examine recent trends and opportunities. BNB markets can partner for any trade fairs open to the public, or  for the others, only be attended by company representatives.

CANCELLED_Forum de l’Electronique Toulouse, France, Jun-2021

Sensors Converge San Jose CA, USA, Sept-2021

SIDO Lyon, France, Sep-2021

SEMICON Europa München, Germany, Nov-2021

SEMICON Japan Tokyo, Japan, Dec-2021

Forum de l’Electronique Grenoble, France, Feb-2020

SIDO Lyon, France, Sep-2020

Forum de l’Electronique Avignon, France, Sep-2020

Forum de L’Electronique Toulouse, France Jun-2021

Sensors Converge San Jose CA, USA, Jun-2021

SIDO Lyon, France Sep-2021

SEMICON Europa München, Germany, Nov-2021

SEMICON Japan, Tokyo, Japan, Dec-2021

Forum de l’Electronique Grenoble, France, Feb-2020

SIDO Lyon, France Sep-2020

Forum de l’Electronique Avignon, France Sep-2020

”Your timing must be right. The world actually doesn’t like pioneers, so if you are too early, your risk of failure is high. The market you are targeting should be lifting off with enough momentum to help make you successful.

Stephen A. Schwarzman

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Subscribe to get the last marketing insights and market news for the semiconductor & electronics industries and follow us on LinkedIn & Twitter