BNB markets – as reliable partner of market leaders in high tech, electronics and semiconductors sectors – will participate in 2020 to several exhibitions. Main are listed below where participants will showcase and demonstrate their latest products, service, study activities and examine recent trends and opportunities. BNB markets can partner for any trade fairs open to the public, or for the others, only be attended by company representatives.
Restart the Economy. A few weeks ago, the major semiconductor trading groups in the United States, representing thousands of companies, lambasted the Trump administration's recent expansion of U.S. restrictions on the sale of chips and software to China's Huawei. For national security reasons. In Europe, after an initial emergency plan of 540 billion euros initiated in April 2020, a recovery plan of 750 billion euros is on the way. A scheme of a magnitude never seen in European history and whose implementation will require a huge legislative and administrative work. Hoping that this plan does not run into considerations of the same order as what we see in the United States, otherwise European companies may suffer market problems in addition to financial issues.
We must admit the inevitable... The Consumer Electronics Show (CES) in Las Vegas - first edition in June 1967 in New York - is cancelled (in the form we know, namely 4 days, 4,000 exhibitors and 180,000 people) for the first time in more than 50 years. This signal is strong and reminds us that we all must be responsible, we must adapt our company to the fight against coronavirus, over a longer term than initially qualified. The reality is settled, we all need to plan our exposure in different ways for the next few quarters. We need to "watch from home" much more than before, for work as well as for leisure. Goodbye normal and Hello new normal!
What is the global environment in semiconductors in mid-year? In the first four months of the year, the European semiconductor market fell by 2.6% compared to 2019, while over the same period the world market grew by 6.4% (WSTS).
The world is in a tumultuous period, I'm not teaching you anything. Business attitudes and behaviours are changing, mostly at an often unnatural pace, and the impact on each company's marketing activities is still difficult to assess. All of this brings a new understanding of what shapes and defines the different semiconductor markets. Asians and Americans are neutralizing themselves and we Europeans are looking to better protect ourselves for the second half of the year, which promises to be the most tense. But let's move forward by method, without losing sight of the priority objectives and actions will naturally emerge.
BNB markets was founded last year on the belief that some semiconductor companies and high-tech structures deserve additional marketing insights to continue to succeed. Today, this belief has become even more relevant as the world grapples with the unprecedented challenges posed by the COVID-19 pandemic. So much has changed in recent months, and BNB markets will pursue his goal, by supporting customers that need market and marketing solutions.
In these difficult times, choosing the right opportunities requires a real and accurate vision. Below are some articles - which we found interesting - to help you in our industry, to raise your knowledge of the market and to be better prepared to face this difficult time wherever you are. As Cardinal Richelieu, Louis XIII's chief minister, would have said, "We must not fear everything, but we must prepare everything."
Take care of yourself.
NEWS & EVENTS
”Your timing must be right. The world actually doesn’t like pioneers, so if you are too early, your risk of failure is high. The market you are targeting should be lifting off with enough momentum to help make you successful.Stephen A. Schwarzman
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