In technology-based companies, the situation for Customer Experience Teams – Sales & Applications and Marketing are the first concerned – is today really challenging. Greater economic stress, ever more complex work and customer expectations verging on the surreal. Identifying and supplying the right product at the right price with the right services and support is not so simple. The tensions between these factors are directly related to, on the one hand, increased exposure of businesses to worldwide competition and, on the other, the fragility of our economies – issues over which we have no direct control. With ICONDA Solutions, BNB markets is releasing a discussion document to share its vision of the current situation. Please click on the link below to take a look and join the conversation!