The world is in a tumultuous period, I’m not teaching you anything. Business attitudes and behaviours are changing, mostly at an often unnatural pace, and the impact on each company’s marketing activities is still difficult to assess. All of this brings a new understanding of what shapes and defines the different semiconductor markets. Asians and Americans are neutralizing themselves and we Europeans are looking to better protect ourselves for the second half of the year, which promises to be the most tense. But let’s move forward by method, without losing sight of the priority objectives and actions will naturally emerge.