Long term of the global chip shortage is a big impact for our marketing plan. Car industry is the most visible face of this situation and really most explained in the media, but what about the rest of the products we are also using every day? We have perhaps to learn to live with this shortage as we have to live with the Covid and place in our marketing plans what we want more than what we need. In addition to that, the capacity to figure out what hasn’t been defined in our market can be a relevant competence and finding the right questions is today more valuable than having all the answers. When the time is uncertain, the price pressure is (unfortunately) the variable used to (partially) remove fears of few. Keep the business straight and see you next time.