New types of automation have become essential

BNB markets is very pleased to announce its partnership with ICONDA Solutions for an innovative software offering to support and inspire customer-facing teams. Given the exponential growth and exploding complexity of the information dealt with in sales, application support and marketing, new types of automation have become essential. The Addapt platform, which is first targeting the semiconductor and electronics sectors, learns from the context of customer interactions and from the choices its users make in order to highlight material and suggestions for call planning and reporting. Gone forever the 100-item checklists! Addapt prompts its users with just 3 or 4 ideas at the point of need, encouraging best practices and significantly increasing the return on customer-facing time.