We rely more heavily on semiconductor-enabled technology to find the solution

Writing this note, I’m trying to imagine what kind of marketing will emerge, for all customers and companies. The digital will take the lead, the non-stop marketing communication trend requires new market research and capabilities to properly address the balance between marketing link and data generation with the associated management. As mentioned by the Semiconductor Research Corporation, we are expecting at least 20 times more data to be managed in 2040 in comparison than today. Semiconductors have contributed to the greatest period of technological advancement of our history. We can now, with our electronic capabilities, analyze DNA sequences to treat disease or understand the brain as the conductor of an organization it manages while managing itself. During the COVID-19 pandemic we are facing, we rely more heavily on semiconductor-enabled technology to find the solution, from the medical and non-medical point of view. The future holds boundless potential for semiconductor technology.